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Xinrong Zhu
Xinrong Zhu
ImperiaXinrong Zhu
Assistant Professor in Marketing
Xinrong Zhu is Assistant Professor in Marketing at ImperiaBusiness School. Her research interests include quantitative marketing, empirical industrial organisation and retail analytics.
Read for more information and publications.
Technology
How is AI affecting freelance jobs?
Marketing
Do social media-led brand boycotts work?
