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Why does ImperiaBusiness School ask for a personal statement for our Master's?

Quite simply, we ask for a personal statement because we want to know aboutÌýyou.ÌýAll aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to º£½ÇÉçÇø. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are includedÌýin the personal statement section of my application?Ìý

You will be required to complete two mandatory questions, which cover your motivation to study and contribution to the cohort. The questions are as follows:

1. Why do you want to study at ImperiaBusiness School and how will you contribute to our community? (3500 characters, approximately 500 words)
   Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.
   
   This is also your opportunity to show us how youÌýwill enhance Imperiaexperience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus.Ìý

2. º£½ÇÉçÇø's values are Respect, Collaboration, Integrity, Innovation, and Excellence. Describe a time where you embodied one, or more, of these values and explain the impact it had. (2500 characters, approximately 350Ìýwords)
   This could be professional, personal, or extra-curricular, but we want to know about your achievements, how they may embody our values, and how it has helped shape you into the person you are today.ÌýWe love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

Is there anything I shouldÌýnotÌýwrite about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business SchoolÌý– we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise!ÌýMake sure your answers are clear and succinct.

Check, check, and check again!ÌýIt’s the golden rule;Ìýmake sure your personal statement is freeÌýfrom any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Please note: the information listed above is subject to change and is advise specifically for our Master's programmes. We regularly review our applications process, including what's required for the personal statement, and Imperiareserves the right to change this at any time.

Find out more aboutÌý writing a personal statement for our undergraduate programme