By investigating Apple鈥檚 use of the model, called local differential privacy (LDP), the that individuals鈥� preferred emoji skin tone and political leanings could be inferred from the company鈥檚 data.
Companies collect behavioural data generated by users鈥� devices at scale to improve apps and services. These data, however, contain fine-grained records and can reveal sensitive information about individual users.
Companies such as Apple and Microsoft use LDP to collect user data without learning private information that could be traced back to individuals. However, the new paper, presented at the peer-reviewed USENIX Security Symposium, reveals how individuals鈥� emoji and website usage patterns collected using LDP can be used to collect information about an individual鈥檚 use of emoji skin tones and political affiliations.