Leadership and management

Imitation: the new key to business success

In the business world, and in life, copying is frowned upon. In some cases, it has been responsible for inspiring business leaders, creating new markets and, most surprisingly, driving innovation.

Leadership and management

How to scale up in an emerging market

Growing a business is always difficult but scaling up in an emerging market is even harder 鈥� luckily, a new form of entrepreneurial support is here to help.

Leadership and management

Why do so many products look the same?

Is innovative product design a help or a hindrance? New research from ImperiaBusiness School looks at how a product鈥檚 design can help consumers understand its function.