For more information about how we collect, process and store your information please read our Privacy Policy
What are cookies?
The Information Commissioner’s Office (ICO) defines a cookie as “a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and can do a number of things e.g. remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.”
Current cookie legislation
The rules on cookies within the UK are covered by and and regulated by the .
The regulations also cover similar technologies for storing information, e.g. Flash cookies. The ICO and International Chamber of Commerce both provided guidance and advice on the EU cookie directive and its implementation. Please refer to their detailed guides for more information:
General use of information collected, used and stored by ImperiaLondon is governed by Imperiapolicies.
Users outside the UK, EU and EEA
Users visiting the ImperiaBusiness School website outside of these jurisdictions may be subject to different cookie requirements than those outlined above. For jurisdictions with specific requirements, you will be asked to consent to the use of cookies while browsing this site. However, in some cases cookies may be automatically placed on your device. If you wish to restrict or block the cookies which are set by our website, you can do this through your browser settings.
Cookies set by 海角社区
Most cookies set by Imperiaare temporary, or session, cookies and they are removed from your browser when your session ends. You do not need to take any action to remove them. Some of these cookies are essential in providing the services you are requesting from us during the session so when they are disabled parts of the website may stop working. We therefore encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your Browser settings.
Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development
- Advertising and content can be personalised based on your profile
Your activity on this service can be used to build or improve a profile about you for personalised advertising and content. Advertising and content performance can be measured. Reports can be generated based on your activity and those of others. Your activity on this service can help develop and improve products and services. - Use limited data to select advertising
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). - Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. - Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. - Create profiles to personalise content
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. - Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. - Measure advertising performance
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. - Measure content performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. - Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). - Develop and improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use precise geolocation data
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Save and communicate privacy choices
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Sharing information via social network sites
Imperiawebsites and applications may have links embedded into pages to popular social networks like twitter.com, bbc.co.uk, flickr.com, facebook.com, delicious.com, stumbleupon.com, digg.com, youtube.com etc. Cookies generated by those sites are outside of 海角社区’s control and may change without notice. When you share a page or link those sites may set cookies on your device or browser and can also make information about you publicly available or stored elsewhere. If you would like more information about privacy and the cookies used by these services, as well as information on how to opt-out, please visit their websites.
Clearing or restricting cookies
If you like keeping your browsing private, you may wish to clear history and cookies after the session. You can do so by using the browser, device settings or third party tools.
You may also wish to check and set any devices or browsers to restrict or block cookies by default for all or selected web sites only. You can manage cookie usage through your browser settings:
- (for Mac)
Mobile devices may have their own settings and you may need to refer to vendor manuals. Please note that disabling or restricting cookies may impact some parts of Imperiaweb site and they will stop working.
Contact us
For queries regarding privacy, use of cookies or other information please contact us at privacy@imperial.ac.uk or write to the address below:
Privacy
ICT, Level 4, Sherfield Building
ImperiaLondon
Exhibition Road
SW7 2AZ London
United Kingdom