In this section
蔼补谤迟颈肠濒别调骋辞苍锄谩濒惫别锄:2026:10.1287/尘办蝉肠.2025.0541,
author = {Gonz谩lvez, R and Li, X and Weisburd, S and Zhu, X},
doi = {10.1287/mksc.2025.0541},
journal = {Marketing Science},
title = {Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior},
url = {http://dx.doi.org/10.1287/mksc.2025.0541},
year = {2026}
}
TY - JOUR
AB - <jats:p>Using data from the mineral water category on a price comparison platform that delivers real-time prompts of cheaper alternatives through “swap and save” buttons, this study examines whether and how these prompts influence persistent product choices in online grocery shopping.</jats:p>
AU - Gonz谩lvez,R
AU - Li,X
AU - Weisburd,S
AU - Zhu,X
DO - 10.1287/mksc.2025.0541
PY - 2026///
SN - 0732-2399
TI - Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior
T2 - Marketing Science
UR - http://dx.doi.org/10.1287/mksc.2025.0541
UR - https://doi.org/10.1287/mksc.2025.0541
ER -